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Top Versus Side Performance Segmentation in Google AdWords

Google AdWords can now segment performance based on whether your ad was shown in a top position or a side (right-hand) position on a search results page. This provides SEM managers insight into the...

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AdWords Quality Score: The Other Half of the Equation

PPC managers give significant attention to bid management in the quest for higher ad rank, better return on ad spend, and more revenue. While important, bid management is only half of the equation in...

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Three Takeaways from the Google AdWords Performance Summit

At the recent AdWords Performance Summit, Google shared a wealth of information about their plans for the upcoming months and quarters. The content centered on ad experiences, ad automation, and better...

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Google Upgraded URLs Begin Today!

What is the Google URL Upgrade? On February 9th, Google announced the release of “upgraded URLs,” an easier and faster way to manage and track information about each click on your Adwords Ads....

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Taking off in the Mobile Advertising Marathon

It’s become common knowledge that as of May 2015, more Google searches in the US are happening on mobile devices than on computers. With the trend becoming apparent years ago, companies—particularly...

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How to Measure the Impact of Mobile on Your Store Conversions?

To prepare for the huge impact that mobile would have on driving both digital and storefront sales this past holiday season, we covered several ways retailers can use mobile ads to boost foot traffic...

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Google Analytics 360 Suite Aims to Help Digital Marketers Solve Today’s Big...

Today’s consumers are undoubtedly digital. They operate in micro-moments, with research for products and services now happening at red lights or while in line waiting for a cup of coffee. They look for...

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Bigger is Better with Google’s Expanded Text Ads

At the Google Performance Summit today, the search giant officially announced their latest enhancement to AdWords, Expanded Text Ads (ETAs). As an agency that represents one of the five companies...

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Google Rolls Out Expanded Text Ads

Today Google announced the official launch of Expanded Text Ads (ETAs) on the AdWords blog, allowing advertisers more room to highlight their offers via longer creative messaging. Google first...

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